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Welcome to the New Upstate Synergy!
As you’ve probably noticed, we’ve fully overhauled our website and switched our brand name to Upstate Synergy. Hopefully you like the new look and feel! It was truly a labor of love that we spent...
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Does Modern Design Destroy Your Content Flow?
When a person visits a website, they are almost always searching for a very specific piece of information. As writers and domain owners,we are always quick to assume that we know what that one thing...
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Use Content to Build Links & Your Brand in 2017
Content isn’t just something nice to have – it’s one of your most tangible brand assets. Use content to build effective backlinks that are going to stick, and actually benefit your business and brand....
View ArticleHow to Land Almost Any Job on Upwork
For the past decade, I have consistently been one of the highest grossing freelance writers on Upwork (formerly Elance and oDesk), the largest freelance job site around. In four of those years, I was...
View ArticleA Very Merry Christmas to All
As a child, I can remember feeling sick with anticipation and excitement on Christmas Eve waiting for the morning to arrive; those were easily the longest nights of my life. Just the thought of Santa...
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Creating a Powerful Content Marketing Plan in 2017
One of the biggest misconceptions when it comes to search optimization is that it takes mass amounts of content in order for a website to rank favorably. To this very day, I still see businesses...
View ArticleThe Death of Keywords in 2018
I need to ask you an important question here- and be honest. How much do you really focus on keywords these days? Well, I’m going to let you in on a little secret, and you have to promise not to tell...
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Web Synergy’s “Lunch with Friends” Campaign
Do you ever get the feeling that if you could only talk to some of your ideal customers and show them that you’re the real deal; that it could really change things in a dramatic way? I was thinking...
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Twenty-Seven Reasons to Never Hire a Website Designer
Never hire a website designer? What kind of idiot would actually say that out loud? Before you start throwing rotten tomatoes at your screen, just hear me out… After all, if you want a great cup of...
View ArticleDoes Online Marketing Work for Restaurants?
I had an interesting conversation with a local restaurant owner in Costco the other day as he tried to push his enormous cart of mozzarella, spices and tomato base towards the checkout counter. As a...
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